About Luisa Morales
I have more than 15 years of strategic and operational marketing experience within a local and international context.
Used to work with all the aspects of Marketing, on-line and off-line.
As entrepreneur, I have 6 years of experience in the fashion industry with lepreg, my own brand and shop for pregnant women in Barcelona.
Back in Spain after almost 5 years living
in Milan, Italy where I was mentoring small companies and professionals and developing my non-corporate life. I holded different committee positions in several international community organizations, including leading workshops in the use of internet for self working, and organizing and coordinating fund raising for different charities.
During these five years I also carried out officer positions in the International School of Monza parent organization in where, among other events and projects, I personally pushed a special program for gender equality.
I'm enthusiastic, committed and capable to engage and motivate high performing teams.
I'm used to collaborate in a global environment with multicultural, multilingual and multitasking teams.
I'm a loud and proud feminist, always working for gender equality. I'm also interested in technology, fashion, design, all kinds of arts, sugarcraft and of course travelling.
MASTER IN INTERNET BUSINESS. ISDI
I finished my Master's degree in Internet Business in June, 2019 at ISDI, in Madrid.
Beside the classes we worked in a main project in Digital Transformation for a real company and our team won the Excellence Award to the best digital transformation project of class of 2019 !!
In this project we redefined the business model with Design Thinking methodologies, we made the marketing plan and designed the app and the web, learning tools as Balsamiq and Invision. Later we made the digital media plan (Display, SEO, SEM and RRSS) and its measurement, including tools such as Google Adds, Analytics, Fanpage Karma, Ubbersuggest, Salesforce, etc. Always working with Agile Methodology.
DIGITAL MARKETING. RUTGERS BUSINESS SCHOOL
I studied this "Mini-Master" online, in 2015 during my expat years in Italy.
During three months we learned to think strategically, not just tactically. We developed a Digital Marketing plan from the strategy to the action plan and the strategy and tools to track and read the data, and measure the return of investment.
BACHELOR DEGREE IN COMMUNICATION. ADVERTISING AND PUBLIC RELATIONS.
After three years studying journalism in Madrid, I moved to Barcelona to finish my degree in communications in the field of Advertising and Public Relations
As I love design, I studied one year crash courses in this fields not because it could be useful for my career (that later on they were) but because I like it:
- Graphic Design at Escola Eina in Barcelona
- Fashion Design at IED
Google Ads & Analytics
Photoshop & Illustrator